The search results pages of Google or Google SERPs continue to evolve. Gone are the days of ten blue links, now users see a variety of information related to a query. SERPs are dominated by all kinds of features and data that appear for most search terms. In fact, the SEMrush Sensors data shows an increasing percentage of SERP badges for inquiries in almost all sectors. To put it simply, features such as local packages, site links and prominent snippets are additional elements in the SERPs and help users get relevant answers more quickly. Are you looking for google serp tracking? Before all too often, we had to click on a site to get the information we needed but now, users can get all the information they need without leaving the search engine.
Although finding answers quickly is ideal for users, new SERPs can cause problems for SEO specialists. Being in the top ten organic results (or even in the top five) may not help you get traffic or customers if the search results page is saturated with knowledge panels, instant answers or snippets that offer the same information. However, some companies can take advantage of this situation, since the search engine offers direct access to the first places and more visibility in the SERPs. They just have to find the opportunities and, of course, take advantage of them.
How to deal with the current anatomy of Google SERP?
It’s not worth fighting for all the features from an SEO perspective. For example, knowledge panels (except branding) and instant answers do not link to your domain and most websites have no chance of achieving them. This is because the results taken into account come from authorized partners or are organized manually. Later we will discuss the four most prominent Google SERP features and the ways to get them, but from now on you should know that you should not ignore all other options. You need to take into account all the SERP features of Google to develop an accurate keyword strategy and keep up with your competitors.
Google SERP tracking – A tool to filter keywords according to the SERP characteristics
Analyzing the current SERP is an increasing infarct action, so to help you with it, SEMrush has added the option to filter the keywords by the SERP characteristics to track position ( SEMrush position tracking ). The anatomy of a SERP depends on the type of query, so it is necessary to carefully investigate the keywords to find out what features can and should be included. Keep track of your high-ranking keywords that have characteristics in the SERPs but that, for some reason, are not included. Let’s say you want to find out if you have any chance to get a highlight for one of your pages.
- Set up position tracking for your domain.
- Choose a country (optionally, a region and a city) and a device.
- Enter your competitors and keywords.
- Filter the ranking list using the highlighted Snippet.
- Choose your domain and select “do not classify”.
Now, by clicking on your position for a keyword, you can find out which of your destination pages are applicable to that highlighted Snippet. Your content may need a little adjustment, so look for empty niches, analyze the pages that appear and look for ways to improve your game.
You can also use the same approach for other SERP features.
When you filter the list of results by a function, the visual representation of the trends is reorganized so that you can review your progress compared to your competitors. Also, keep in mind that the tracking of each position includes and counts the organic results of the local packages when calculating the positions. Thus, for example, if a SERP has a local package with three organic results, the first result under it will be considered as the fourth.
The main stories are also counted as additional positions for google serp tracking. In the report, by checking the boxes in the drop-down list “Number of posts” in the top menu you can easily include or exclude local packages and main stories. Now let’s look at the SERP features with greater appeal for SEO specialists.
Google SERP features more attractive in SEO
The general strategy of SEO to capture the same as to obtain high rankings in organic results, so the old but good SEO on and off a page is the way to go although with some nuances. When designing a highlighted fragment, you will need to give direct answers to related questions. Create frequent questions or try to incorporate questions into your titles. When you open the Google page and perform a search, you may see special content on the right side of the SERP. Google SERP tracking tool extracts data from different sources on the web and provides more objective answers. Many times, these results offer links to interesting pages.
It is common for some SERPs to offer more organic results than others. This happens because not all searches have the same intention. Thus, they can assume informative, navigational and transactional intent. In informative searches, the user wants to find information about a certain subject. In the second type, the interested party needs to locate a specific site. Finally, there is the transactional search. This last type is characterized by having many paid results, it can be said that these searches have an important commercial component.
Being one of the first options in the SERPs
You have already learned what they are, what they are for and how to use them, now you must put them into practice and choose the method that will put your brand or that of your clients at the top. Keep in mind that one of the most profitable ways to get more traffic from a search engine is monopolizing as many possible results on the first page of the search engine. The human being has always sought to be in the top positions in everything, in school, in college, at work and why not, in the hearts of people. With SERPS it happen exactly the same. Do not forget the tips learned in this article and of course, put them into practice to draw your own experiences and conclusions.